Share Coast 2 Coast New Music Industry Convention Announced for August 27th-29th in Miami, FL Coast 2 Coast Mixtapes & Magazine announce the 2nd Annual Coast 2 Coast Convention to take place in Miami, FL August 27th-29th. The conference will be attended by a large list of music industry guests and sponsors such as iStandardProducers.com, [...]

Share DJ Coalitions have always been a staple of the music industry, mostly for behind the scenes.  A record literally can NOT be broken to major airplay without the assistance of the DJs and by association, the DJ coalitions.  In today’s industry, the DJ is ever more important as a fragmented industry has to be [...]

Share For all those out there that have always dreamed of having their own radio station we have found the easiest solution, Live365.  The internet radio service has over 6000 stations run by independent programmers like yourselves, not preprogrammed commercial garbage.  The ease of access allows real people to play real music 24/7 to a [...]

Share Unless you have worked for the radio department of a label, or else you have worked for an independent promoter or radio magazine, you probably have never heard of an “add date”. But the “add date” is probably the most basic building block of both commercial and college airplay, and it is used in [...]

Share Many people, when planning the date that their radio campaign will start, think that starting the campaign at a certain time of the year will make a huge difference in the outcome of the project. It won’t. There are many other factors which are far more important, and these factors will determine what happens [...]

Share When working with the mass media (radio, TV, papers, magazines), one thing to keep in mind is that they are just that… MASS… and anything you can do to let radio know that you are building a mass story for your artist will help tremendously in your ability to get airplay. A special note [...]

Share A specialty show or a mixshow is a one or two hour show on a commercial station, usually late at night, and many times on the weekends, which plays music that the station normally does not play. A disadvantage of these shows is that you get only one or two spins per week on [...]

Share We now talk about what is needed to promote to these types of stations. MAILING: Although mailing your CD to stations is not considered “promotion” in-and-of itself (promotion requires phone calls), it nevertheless must be done, and when doing it is recommended that you do your own mailing instead of using a mailing service [...]

Share STATION EMPLOYEES DISC JOCKEY: He/she is also known as a DJ, talent, air-staff, or jock. SPECIALTY-SHOW OR MIXSHOW HOST: Does a one or two-hour show, usually on the weekend or late at night, using music that may not be suitable for regular airplay (rotation). MUSIC DIRECTOR: Handles most of the telephone calls from record [...]

Share The Stations No conversation about music marketing would be complete without the word RADIO rearing its ugly head time and time again. Few songs sell well at retail without it. None sell millions without it. You’ve got your CDs manufactured…now what can YOU do about it? Radio is one of the MASS MEDIA that [...]