Friday, June 5, 2009

Rocawear moves to China

Jay-Z has inked a deal with Bosideng International Holdings to bring the Rocawear brand overseas to China. From Spring 2010, Bosideng will produce products from the men and women Rocawear line, with plans to open 300 stores across the country over the next 3 years. Jay-Z sold Rocawear to Iconix Brand Group in 2007 for $204M, though remained to oversee the development and marketing of Rocawear. He says he and Neil Cole made a commitment to building Rocawear into a global lifestyle brand, and this validates their joint efforts to bring an authentic interpretation of American fashion to young people around the world.

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